Budding business owners have amazing ideas, energy to start-up and enthusiasm to get their product or service to market.  But what about those licenses, registrations and planning tools so important to start on the right foot?  This session helps entrepreneurs to plan out their steps towards successful start-up.  Start-Up Guides and other resources are provided to participants.

A cup of flour, a pinch of salt, and what else?  You'd never start a new batch of baking without a recipe . . . the same is true for a new business!  Reduce the risk to start-up by creating a solid Business Plan. We'll discuss the:

• Main components of a Business Plan,

• Sections of a Cash Flow projection worksheet

• Reliable resources to tap into during the business planning process.

This session offers a great opportunity to ask questions, brainstorm ideas, and receive key take-away worksheets to assist in your Business Plan development.

Change the trajectory of your business by identifying WHO your customers really are, WHY they buy from your business and HOW to target them with your marketing messages. This interactive session will help business owners to:

• profile target markets

• perform simple research

• understand customer's buying motivation, and

• development and implement effective marketing campaigns

Looking for inspiration to help increase revenue and overall business profitability?  This session provides practical, straight-forward strategies and sparks discussion about:

• business-changing ideas that are designed to increase sales and profits,

• impactful ways to really connect with customers, and 

• the power of planning and strategy in a small business.

Every business has a compelling story or two (or more!) that are worthy of media attention.  With a bit of flare, creativity and the right tools, entrepreneurs can tell their compelling story, gain media attention and the notice of new customers! 

In this session, entrepreneurs will learn the:

• Five easy steps to gain positive media attention, and 

• Three crucial considerations every writer must think about before hitting 'send' to their media contacts.

Effective business leaders are always on the lookout for strategies and tools to assist them with business efficiencies. It can be hard to give up control of every little decision for their business, but to grow operations, it's a must!  In this session, we'll examine opportunities to make little changes that boast a big impact:

• Creating a Business Vision

• To do lists vs Prioritization tools

• When (and how) to enlist the experts

• Assessing your work team for task delegation

• Systems that Boost Productivity

Business owners know that great marketing is the key to increasing sales and boosting the bottom line. Marketing takes time, effort and money - all of which are in short supply for the busy entrepreneur! The Creative Marketing session focuses on the fundamentals, so any business can craft winning marketing materials and a great pitch:

• Identify Your Top Customers

• Why Do Customers Buy?

• Creative Ways to Reach Your Customer

• Creating a Quick & Easy Marketing Action Plan

Statements, projections and ratios, oh my! Understanding the business numbers can be overwhelming for an entrepreneur, but . . . without staying on top of their company's financial well-being, an entrepreneur's dream can become an nightmare, FAST! 

This session explores:

• Reports to ask your bookkeeper for (and what to do with them!)

• The parts of important Financial Statements,

• Key ratios that indicate business health, and

• Benchmarks that can help you track your company's performance

What is the right PRICE?  Such a big decision to make when starting a business or expanding into a new product/service line.  Pricing strategies 

need to include key components so the business can be profitable and thrive.  In this session, we'll showcase a handy pricing formula and cover topics:​

• Market Pricing,

• Cost-based Pricing, and

• Important factors to consider before setting final product/service prices

Are you ready to make your business marketing more strategic and effective? In this session, you'll learn how to stand out in the marketplace and supercharge your marketing strategy:

• Create marketing goals, customized to your own business vision and mission

• Identify the components of an effective marketing campaign

• Evaluate your company's competitive edge and why customers would buy from you

• Develop a marketing budget that works for your business.

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connect with us to discuss!